The Philippine version of The Price is Right will start airing on February 5, 2011.
ABS-CBN is pitting a one-woman show against the gang of Eat Bulaga.
As with the other hit game shows of ABS-CBN, The Price is Right will be hosted by the Queen of All Media Kris Aquino. She has previously hosted other franchise game shows Wheel of Fortune and Kapamilya Deal or No Deal.
The Price is Right will air its first episode at 1PM after Showtime and before Malparida. The Kapamilya network is hoping the game show will fill the burgeoning gap between the ratings after the termination of Wowowee and the failure of Pilipinas Win na Win.
About The Price is Right
The Price is Right is a game show franchise owned by FremantleMedia. It started in 1956 and was revamped in 1972. In the show, contestants compete to win cash and prizes by bidding on the pricing of the merchandise.
Since the current version of The Price is Right premiered, it has also been adapted in several international formats around the world, most notably in the United Kingdom, Australia and Mexico.
ABS-CBN is Not the First to Air The Price is Right in the Philippines
Contrary to the claim of ABS-CBN that their version of The Price is Right is the first in the Philippines, ABC 5 (now TV5) has already aired their own version from 2001 to 2003 hosted by Dawn Zulueta.
The Price is Right Promo Video
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